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In Lithuania --> The initial business plan
Step forward!
Students’ Training Company (STC)
Students’ Training Company (STC)
The
initial business plan
- What is your product or service?
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
- Who will be the most interested
in buying your product or service? (Ex. Your school students, people who
love cooking, families having CD players, football fans, etc.)----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
- How much do you think these
people will pay for your product or service? -------------------------------Where
do you know this from? (Ex. „It’s as much as I would pay myself”, „I asked
my mother and several of her friends” and “Similar product in the music
shop costs 0.60 Euros more”). ----------------------------------------------------------------------------------------------------------------------------------------
- GREAT QUESTION. Will your price
cover the costs of materials, labour and costs of your company? ------------------------------------------------------------------------------------------------------------
- What are the costs of all
materials? (Ask your teacher or consultant). ---------------------------------------------------------------------------------------------------------------------------------------------------------------
These are the costs for
purchasing materials.
- Does your price cover the costs
of one material? -------------------Yes-----------------------No.
If not. You would rather
look at the current price. Otherwise, your company will suffer loss! If so,
will the price cover other costs? It is difficult to answer this question
without detailed information. However, if you follow the following guidelines,
your company will cover the costs of other materials, labour and activities.
Materials costs (€) Retail price (€)
1.00
2.00
3.00 5.00
5.00 8.00
10.00
15.00
- Based on this information, what
price do you offer? ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------
- Almost everything is done! Now
you have to set the task of producing and sales. You surely have to sell
more than one product. What is the difference between the prices of
product and the price of material costs (See previous paragraph 4B)? -----------
How many products will the company have to sell to cover the costs of all
materials (See 4A) ------------ In order to sell all the costs multiply
that number by 1.5. The resulting figure will be the target of your
production and sales. Can these tasks be fulfilled? How many products or
services will every member of the company have to sell? ---------------------------------------------------------------------------------------------------------------------------
- Summarize your plan. We expect
to produce and sell------------ products or services by-----------------
(date) for -----------€ each (including
taxes).
Product
Pricing Sheet
STEP I. IDENTIFY YOUR COMPANY’S
FIXED COSTS.
Your company’s fixed costs are the
costs, which remain the same no matter how many products you produce. The
example below shows what the usual fixed costs of students’ training companies are.
It suits for the company with 15 members and which works for 15 weeks.
No.
|
Costs
|
An example company
|
Your company
|
1.
|
Earnings -10*0,80 € per hour
|
208€
|
€
|
2.
|
Wages
|
182.00€
|
|
3.
|
Rent
|
10.00€
|
|
4.
|
Stationery goods
|
8.00€
|
|
5.
|
Tools, equipment
|
10.00€
|
I
|
6.
|
Marketing costs
|
10.00€
|
|
7.
|
The fee for permission to start
|
40.00€
|
|
8.
|
Bank services
|
5.00€
|
|
9.
|
Insurance
|
5.00€
|
|
10.
|
Annual report
|
10.00€
|
|
11.
|
Small costs
|
10.90€
|
|
Total fixed costs
|
498.90€
|
Note.
Earnings are actually variable costs. Earning costs usually vary when the
number of workers and the number of hours needed to produce the product vary.
If the demand of a product is growing and the company is increasing its
production, the labour costs increase as well. However, the company’s employees
are employed on a fixed number of hours. They are paid for the time spent in
company’s meetings and other activities. That is why the company’s earnings are treated
as fixed costs.
STEP II. IDENTIFY YOUR COMPANY’S VARIABLE COSTS.
If the company’s variable costs are the costs that vary depending on the
number of products or services provided,
Be sure to fill in a separate worksheet for each of your company’s
product or service.
Product: ---------------------------------------------------------------------------------------------------------------------
VARIABLE COSTS-------------------------------------------UNITS
No.
|
Select “Variable costs” estimated in your production plan
|
|
1.
|
The planned costs of materials purchased
|
€
|
2.
|
: Number of units
|
+
|
3.
|
= Material costs of a single product
|
= €
|
4.
|
* Bias waste, error, etc. (20%)
|
* 1,2 €
|
5.
|
= Revised one product materials
costs
|
= €
|
STEP III. IDENTIFY THE PRICE
OF A PRODUCT OR SERVICE.
Once you have rated the fixed and
variable costs of the main products, you can set the price, which will be
profitable for your company.
Product: ---------------------------------------------------------------------------------------------------------------------
The table below will help to
determine your gross profit per unit at various selected prices. Gross profit per unit is the difference
between the price and the design of a product and selling expenses.
Examine the example and consistently
follow the instructions.
CALCULATE THE GROSS PROFIT OF A UNIT WITH DIFFERENT PRICES
No.
|
The 1st
selected price
|
The 2nd
selected price
|
The price of the 1st
sample
|
The price of the 2nd
sample
|
|
1.
|
Retail price of a unit
|
5.19€
|
5.66€
|
||
2.
|
Commissions (minimum 10%)
|
-
|
-
|
0.52
|
0.57
|
3.
|
Retail price = commissions
|
=
|
=
|
= 4.67
|
= 5.09
|
4.
|
The revised costs of materials
for one unit
|
-
|
-
|
1.52
|
1.52
|
5.
|
= Gross profit per unit
|
=
|
=
|
= 3.15
|
= 3.57
|
Line 1. Select two control prices of your product. One price should be
‘big’ and the other ‘small’.
Line 2. Calculate the commissions for the sale, which will be paid at
the chosen price (Commission for sales must be at least 10%), and enter it into
this line. Subtract the commission from the chosen price and enter the result
into the 3rd line.
Line 3. Record the adjusted material costs of one product, which you calculated
in the 2nd step 5th
line. Subtract this amount from the amount in the 3rd line
and write down the result into the line 5.
Line 5. This is your gross profit of one unit – the difference between
the price of your product and selling expenses.
Wednesday, January 11, 2017
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